Statement of Accountability & Impact

I believe business can and should be a force for good in the world. I believe we are more powerful when we stand up for what we believe is good, and back up our beliefs with concrete action.

The following are the principles and actions I am committed to pertaining to social justice, privilege, the environment and mental health.

Territorial acknowledgement

I currently live, work and play on Vancouver Island, BC, on the unceeded territory of the Coast Salish Indigenous, Lkwungen (Lekwungen), SENĆOŦEN and hul’q’umi’num speaking people.

I am grateful to live in such a beautiful, magical place and I acknowledge the harm done by colonialism. As a white settler I show my gratitude and commitment to being a good ally to Indigenous people in my community by allocating a portion of my revenue generated each month to Raven Trust, indigenous legal defence funds.

Intersectional Feminism

My work is done through the lens of the Feminist Therapy Model, which means I understand that women face systemic obstacles to both success at work and their well-being; obstacles that are greater for visible minorities such as women of colour, indigenous women, and women with disabilities.

I acknowledge my privilege as a white woman and strive to be an ally to women of colour by allocating resources and time to dismantling my white privilege, decolonizing myself, educating / holding other white people accountable and financially supporting grassroots initiatives that support women, specifically women of colour.

Currently (as of 06.2020) I am:

In the past I have also donated to the American Civil Liberties Union to uphold a woman’s right to choose whether or not she wants to give birth.

I am committed to earning my position as an ally, by continuing to invest time, money and other resources into continuous improvement and taking imperfect action to uphold the following principles:

I know I still have a lot of work to do.

I am currently enrolled in Kelly Diels’ We Are The Culture Makers course to help me learn how to do better.

Mental Health:

I believe help for business and mental health should not be behind a paywall, which is why I provide business training and other resources, forever free on my Gifts page and YouTube channel, as well as provide free peer-to-peer support and content through my Female Entrepreneur Mental Health Awareness Facebook page, as well as The Feminine Reclaimed Instagram and The Feminine Reclaimed Podcast.

I am also bootstrapping (self funding) the first technology solution completely devoted to supporting the wellbeing of female entrepreneurs. It’s called resurgo, and it’s coming in 2021.

The Environment:

In addition to these social justice commitments, I strive to minimize consumption and environmental impact by implementing the following policies:

  • A paperless accounting protocol; including invoicing, accounts receivable and payable

  • An 80% paperless office

  • Working remotely - minimizing commuting time

  • Monthly donations to the Rainforest Action Network

Supporting Local:

I also think it’s important to support local initiatives, so I am a paid member of the Island Women In Science and Technology and Canadian Federation of Independent Businesses. I also donate significant time as a volunteer business mentor with the Women’s Enterprise Centre

There is always more to do, and as I earn more, I re-allocate more.
I hope you’ll do the same.

Thank you for reading.

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I know I don’t know everything, and I am committed to imperfect action. As such, I welcome feedback. Please, get in touch.

Laurel Anne Stark